June 18 — Transparency in agriculture

With the increased consumer interest in learning where food comes from, transparency has become a buzzword in agriculture. Some industry segments welcome this public interest and others clearly do not. What does transparency mean? Is it hosting weekly farm tours? Is it farmers participating in Twitter chats with consumers? Is it putting video of practices on YouTube? Join us to learn more about how the agricultural industry can improve communications to be more transparent and how this can impact consumers’ attitudes and trust towards agriculture. Joy Rumble’s research focuses on effective communication in agriculture including consumer perceptions of agriculture.

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