Natural Resources: Forestry
Florida Forest Service focus groups & employee survey
About the Project
Funded by: Florida Department of Agriculture and Consumer Services
Coinciding with Florida Forest Services’ change from Division of Forestry (DOF), the organization commissioned the PIE Center to conduct focus groups to determine Florida residents’ perceptions of the forestry industry and FFS. Additionally, an online survey explored how FFS employees viewed the name change as well as other organizational characteristics.
