352-273-2598 ashleynmcleod@ufl.edu

Agriculture: General Agriculture

Heartland Agricultural Coalition communications audit

About the Project

Funded by: Heartland Agricultural Coalition
In an effort to communicate effectively with internal and external audiences, the Heartland Agricultural Coalition approached the PIE Center with interest in conducting a communications audit. The goal of the audit was to identify the strengths and weaknesses of the organization’s communication materials and processes within the organization as well as with its stakeholders. The PIE Center requested and received a representative sampling of materials HAC uses to communicate. The resources, which included HAC’s website, monthly newsletter and email updates, were reviewed and analyzed for consistency, usability, messaging strategies and effectiveness.

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