by piecenter | Jan 31, 2014 | Communications Current
PIE Center researchers are examining the Farm to School program with the goal of addressing the barriers that farmers and schools face and encouraging the use of fresh produce from local farms in K-12 schools. Grad students: Laura Gorham, Shuyang Qu
by piecenter | Dec 31, 2013 | Communications Current
PIE Center researchers will collect farmers’ opinions so developers can adapt and improve a mobile app focused on crop irrigation scheduling and reducing water usage. PIE Center researchers: Alexa Lamm Graduate student: Courtney Owens
by piecenter | Dec 31, 2013 | Communications Current
PIE Center researchers seek to gain an understanding of the effectiveness and consumer awareness of environmental stewardship programs in UF/IFAS Extension and the Florida Farm Bureau Federation. PIE Center researchers: Joy Rumble, Alexa Lamm, Deidra Slough Graduate...
by piecenter | Jul 31, 2013 | Communications Current
To increase consumer preference and differentiation of Florida-grown strawberries, PIE Center researchers will conduct focus groups and an online survey to test messaging strategies. PIE Center researchers: Joy Rumble, Quisto Settle Graduate students: Taylor...
by piecenter | Jan 31, 2013 | Communications Current
As a follow-up to “Positioning Florida Produce as Local Choice,” this project aims to develop effective messages and media strategies to promote Florida’s specialty crops. PIE Center researchers: Tracy Irani, Joy Rumble Graduate student: Jessica...
by piecenter | Oct 31, 2011 | Communications Current
This two-year project aims to measure the economic impact of Florida’s specialty crop fresh produce industry, identify branding messages that appeal to consumers and enhance use of online networking tools in order to ultimately brand Florida-grown fresh produce...
