by piecenter | Sep 11, 2023
The communication campaign starring Captain Citrus, first released in 2011, was aimed at elementary school students with the goals of encouraging health and agricultural literacy, as well as promoting the consumption of Florida orange juice. This study was designed as...
by piecenter | Sep 11, 2023
As consumers have become further disconnected from the agricultural industry, their concerns about agriculture have increased. Effective communication with consumers about agriculture has been identified as a potential solution to minimizing this disconnect....
by piecenter | Sep 11, 2023
Consumers have struggled with maintaining consistent food safety behaviors over the years, which has been affected partly by their limited food safety knowledge. Researchers in this study set to determine Florida residents’ food safety behaviors while also assessing...
by piecenter | Sep 11, 2023
Extension educators seek to provide scientific research and perspective to farmers and the public. The connection that Extension educators foster between farmers and consumers can be capitalized upon to build trust and ultimately encourage behavior change through...
by piecenter | Sep 11, 2023
In order to address the complex challenges facing the agricultural and natural resource industry, extension educators must collaborate with opinion leaders. Extension educators can use the assistance of opinion leaders in program design and implementation in order to...
