by piecenter | Sep 11, 2023
Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local...
by piecenter | Sep 11, 2023
The effects of climate change can be mitigated by altering human behavior related to water conservation; however, many who are aware of climate change are not aligning their behavior to curb the impact. This research sought to explore the relationship between...
by piecenter | Sep 11, 2023
This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content,...
by piecenter | Sep 11, 2023
This study assessed how the personal value associated with local food messages in an online video format influenced U.S. consumers’ attitudes toward local food. To accomplish this, we created two video treatments focusing on how local food supports the local economy...
by piecenter | Sep 11, 2023
Agricultural communicators and extension educators need to make scientific information about global warming, a critical component of climate change, more salient to the general public to increase knowledge and to encourage people to take action to mitigate its effect;...
