Perceptions of trust: Communicating climate change to cattle producers.

by piecenter | Sep 11, 2023

The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA)...

Informing water-saving communication using the situational theory of problem solving.

by piecenter | Sep 11, 2023

Environmental communication professionals have been conducting water conservation programs across the nation, recognizing the need to conserve water as one of the top issues facing the United States (U.S.). Research has shown the number of people that will be exposed...

Marvelous metrics: A quantitative content analysis to establish social media benchmarks for Florida fruit and vegetable farms on Facebook.

by piecenter | Sep 11, 2023

Social media platforms like Facebook offer farms a chance to reach larger audiences and gain connections through online engagement. Previous work demonstrates that online engagement can lead to increased sales. However, much work in tracking benchmarks for social...

Rewarding Relationships: A Quasi-Experimental Design Evaluating the Impact of An Extension Public Relations Seminar.

by piecenter | Sep 11, 2023

While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood. College students have the potential to ensure the future of...

Characteristics and motivational factors of American equine journalists.

by piecenter | Sep 11, 2023

The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational...