by piecenter | Sep 11, 2023
Competition for water sources in urban areas of Florida has increased due to increased population and human activities. High water users have been identified as a specific group on which Extension should focus water conservation education due to their low awareness of...
by piecenter | Sep 11, 2023
While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood. College students have the potential to ensure the future of...
by piecenter | Sep 11, 2023
Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training...
by piecenter | Sep 11, 2023
Despite communication efforts developed to educate the public about genetic modification (GM) science designed to ensure consumers are making educated purchasing decisions, most consumers do not seek out information about GM science and make emotional purchasing...
by piecenter | Sep 11, 2023
Florida strawberry producers have faced increased competition and difficulties marketing their products over recent years. The purpose of this study was to explore eastern United States consumers’ purchasing intent of Florida strawberries to develop communication and...
