by piecenter | Sep 11, 2023
Even though science says genetically modified (GM) foods are safe, many consumers remain skeptical of the technology. Additionally, the scientific community has trouble communicating to the public, causing consumers to make uninformed decisions. The Millennial...
by piecenter | Sep 11, 2023
Consumers may prefer local food but do not always purchase it. A mixed methods research design was used to determine if there were differences between consumers’ preferences for Florida strawberries and their awareness of the state’s strawberry season. Using focus...
by piecenter | Sep 11, 2023
The term “local food ” is a buzzword in the food industry for consumers. However, when consumers make food-purchasing decisions, do they look for the specif ic growing locations and consider the seasonality of the product? In this study, researchers used focus groups...
by piecenter | Sep 11, 2023
With the ever-increasing options of communication media channels, the question of, “Which media channel is the best for a message?” is an important question for researchers and professionals in the agricultural arena. This research sought to determine how the...
by piecenter | Sep 11, 2023
Citrus is one of Florida’s most prominent commodities, providing 66% of the total United States’ value for oranges. Florida’s citrus production decreased 21% in 2014 from the previous season, partly due to the disease citrus greening. The science of genetic...
