July 2013
Media relations is a strategy of working with the news media in order to get out information about an organization’s events and activities in news outlets, local, regional, or national. In this webinar, University of Florida professor Ricky Telg will detail how to develop a media relations strategy, prepare for news media interviews, evaluate yourself as a spokesperson, and integrate social media in your media relations strategy, all with the overall goal of helping you become a credible and trustworthy source of information for the news media.
