August 2013
Let’s make one thing clear before we get started — branding is NOT putting your logo on everything. This presentation will challenge you to think inside and outside the box when it comes to your company or organization’s brand. How do you want your customers, clients, or stakeholders to feel, see, smell, think, hear about your brand? At the end of this session, you will be able to: identify your company or organization’s “zag,” evaluate the effectiveness of a brand, research your competition’s brand, develop a brand strategy, and identify your organization’s “big idea.” Presentation by Kevin Kent, assistant director of Florida FFA Association.
