352-273-2598 ashleynmcleod@ufl.edu

It’s not so much a matter of if a crisis will happen — but when it does, will you be prepared?

Even if you think your organization or agency will never face an emergency, taking time to prepare for the crisis and how to communicate about it will be your best defense.

A crisis will happen in the life of most organizations. In a series of videos and worksheets, the PIE Center distinguishes between risk and crisis communication and takes you through the stages of a crisis communications plan.

The PIE Center develops innovative education and training programs for industry groups, government agencies and Extension professionals. By providing training opportunities to our partners, we hope to increase public understanding and engagement in agricultural and natural resources issues.

Our training programs, or tools, are designed to provide recommendations and real-world applications. Information is delivered in a variety of formats such as online videos, interactive modules, fact sheets and how-to guides.

Check out our other toolkits at www.piecenter.com/tools/