Ag vs. natural resources focus
In addition to public opinion surveys on endangered species and water quantity and quality, PIE Center researchers are working on projects that help fisheries students communicate about science and policy, Apalachicola oystermen survive the collapse and farmers regulate their water usage with a mobile app.
New ways to promote research
PIE Center communicators repackaged research results from local food, endangered species and water research to create alternative, engaging content. Informational graphics and short booklets presented the findings in a more direct and visual manner.
Smaller, shorter training materials
Several respondents to last year’s evaluation expressed an interest in a training program that was shorter than webinars or tools, which can last up to an hour. PIE Center communicators and educators responded by launching The Slice, a video series that aims to educate and motivate viewers on a useful topic in 15 minutes or less. Also, the new Green Divide series of graphics quickly highlights the knowledge gaps in the PIE Center’s public opinion surveys in two sentences. The Green Divide debuted with May’s survey about undocumented immigration.
More about social media
The first installment of The Slice explained eight tips to be successful in social media, a topic about which the PIE Center audience always seems to crave information. Between The Slice and the inaugural Life of PIE social media celebration, PIE Center communicators brought the already existing social media tool back into the spotlight.
