Floridians are looking for local food and ways to conserve water. PIE Center research aims to use these public opinions to promote effective communication and informed decision making.
For example, Floridians are largely unaware of the genetically modified ingredients found in many of the foods they eat. Although many consumers say they would prefer to not purchase genetically modified food, PIE Center survey results show many residents are interested in learning more about genetically modified foods.
The PIE Center’s statewide public opinion surveys will soon expand to explore national attitudes, knowledge and behaviors related to water, food, the environment and communities.
For three years, PIE Center researchers have gauged public opinions on topics such as water supply and quality, undocumented immigration, food safety, genetically modified food and endangered and invasive species. Assistant professor Angie B. Lindsey will introduce a survey related to community resiliency and preparedness later this year.
Assistant professor Joy Rumble translates knowledge and understanding of consumer perceptions into the confidence to communicate and educate others about agricultural and natural resources issues.
Recent PIE Center projects have measured how much Floridians spend on local food, identified branding messages that appeal to consumers and helped connect K-12 schools with nearby farmers.
Results are shared through online publications, webinars, videos, information advertising in trade magazines, farm tours and in-person meetings.
By understanding and acknowledging the public’s interest in having locally grown fruits and vegetables available to children in school lunches, farms such as Ryder Laramore’s Bar L Ranch can capitalize on new opportunities.
Originally, Laramore could not sell his crop of satsumas before the citrus spoiled. Now, with single deliveries of 22,000 satsumas to Leon County schools, he’s even planning on doubling his involvement in Farm to School partnerships.
