Organizations must respond to the ever-changing attitudes of their stakeholders, as well as the fluctuating dynamics of the environment in which they operate within. Additionally, organizations should employ this concept of continuous adaption to one of the most critical aspects of their self-identity- their brand. A brand is a valuable asset to an organization, establishing a knowledge and value structure to its stakeholders.
We invite you to join us for the November session of the Easy as PIE webinar series on the need to revitalize the brand of an organization in agriculture and natural resources. Ashley McLeod and Phillip Stokes of the PIE Center will discuss how to revitalize a brand and give examples from the PIE Center’s recent rebranding initiative.
Speakers:
Ashley McLeod
Public Relations Specialist
UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources
Phillip Stokes
Education Coordinator
UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources
