352-273-2598 ashleynmcleod@ufl.edu

Community: Extension & Education Programs

Branding of Florida Gardens for Life

About the Project

Faculty: Joy Rumble
Staff: Sandra Anderson
Funded by: UF/IFAS Extension and Bok Tower Gardens
UF/IFAS Extension and Bok Tower Gardens created a program to promote and facilitate school and community gardens. In order to ensure successful branding and marketing, researchers conducted three focus groups with the program’s target audiences.

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