352-273-2598 ashleynmcleod@ufl.edu

Agriculture: Crops

Consumer preferences for flower fragrance, color

About the Project

Funded by: American Floral Endowment
To combat low flower-buying trends among young adults ages 18-25, the PIE Center received a grant from the American Floral Endowment (AFE) to examine what factors significantly influence purchasing and retail shopping behaviors. The PIE Center conducted a two-part study to determining what fragrances and colors were most appealing to young adult consumers, which AFE could increase sales within the target audience. PIE Center researchers used innovative facial recognition software that used computer algorithms and modeling to assess and analyze facial expressions as a function of six expressive states ranging from happy to sad.