Community: Extension & Education Programs
Extension personnel as brand managers for UF/IFAS Extension
About the Project
Funded by: UF/IFAS Communications
Even though county-level Extension employees live and work in their local areas, they must also represent the state and university as a whole. PIE Center researchers helped IFAS administrators, faculty and staff understand the perceptions and needs of the people representing the UF/IFAS brand across the state.
