Agriculture: General Agriculture

In order to understand members’ thoughts and perceptions of the Florida Farm Bureau publications, the organization asked the PIE Center to conduct focus groups. FFB plans to use the results and recommendations to guide potential changes to the identity and strategy of FFB’s publications. PIE Center researchers held one focus group with active members of FFB and two with associate members. Active members are growers or producers who are actively engaged in agriculture while associate members are individuals who hold FFB insurance.