352-273-2598 ashleynmcleod@ufl.edu

Natural Resources: Forestry

Florida Forest Service rebranding communications audit

About the Project

Funded by: Florida Department for Agriculture and Consumer Services
Facing a legislative mandated name change, the Florida Forest Service (FFS), formerly known as the Florida Division of Forestry, approached the PIE Center about conducting a communications audit to help the organization begin the process of rebranding their name and logo. A communications audit is a thorough evaluation of an organization’s ability to transfer information to both external and internal audiences. Final

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