Research: Food
Local Food Messaging & Media Strategies
About the Project
Staff: Sandra Anderson
Funded by: Specialty Crop Block Grant (USDA and Florida Department for Agriculture and Consumer Services)
As a follow-up to Positioning Florida Produce as Local Choice, this project aimed to better understand the types of messages and media channels Florida consumers preferred related to buying local food. This project, in partnership with the Florida Specialty Crop Foundation, enabled Florida producers and organizations to develop more effective messages and media strategies to promote Florida’s specialty crops