Community: Extension & Education Programs
Producer opinions of Florida Agriculture in the Classroom
About the Project
Faculty: Joy Rumble
Funded by: Florida Agriculture in the Classroom
Funded by: Florida Agriculture in the Classroom
Facing decreased license tag sales, Florida Agriculture in the Classroom decided to reexamine its “Buy and Ag Tag and Watch Me Grow” advertising campaign that was placed on billboards, print media and mailings. PIE Center researchers helped FAITC target agricultural industry members with a message themed around taking pride in agriculture.
