352-273-2598 ashleynmcleod@ufl.edu

Research: Food

Promoting Specialty Crops Through Agritourism: Producer Professional Development

About the Project

Faculty: Joy Rumble, Katie Stofer
Staff: Sandra Anderson
Graduate Student: Taylor Ruth
Funded by: Specialty Crop Block Grant (USDA and Florida Department for Agriculture and Consumer Services)

Florida agritourism operations have expanded in recent years providing more opportunities for producers to reach residents and visitors. This project sought to understand consumers’ awareness and preferences for agritourism and provide producers with the knowledge and tools to improve their current ventures. This project informed a strategic plan and provided a foundation for in-service training provided to Extension agents.