Workforce Development: Labor
Understanding legislative aides’ communication preferences
About the Project
Funded by: UF/IFAS
PIE Center researchers developed and tested a questionnaire that was later distributed by email to 251 legislative aides in the Florida Senate and House of Representatives. By determining their perceptions, IFAS could develop research-based marketing strategies to effectively communicate information about IFAS contributions to the state. By properly communicating with legislative aides, IFAS’ policy agenda could be disseminated in an even more effective manner to state representatives.
