352-273-2598 ashleynmcleod@ufl.edu

Agriculture: Livestock

Florida Cattlemen’s Association communications audit

About the Project

Funded by: Florida Cattlemen’s Association
In an effort to communicate effectively with its internal and external audiences, the Florida Cattlemen’s Association approached the PIE Center with interest in conducting a communications audit. The goal of an audit is to identify the strengths and weaknesses of an organization’s communications materials and processes within the organization as well as with its stakeholders. The PIE Center requested and received a representative sampling of materials the association uses to communicate. The resources, which included a membership recruitment folder, brochures and FCA website, were reviewed and analyzed for consistency, usability, messaging strategies and effectiveness.

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