352-273-2598 ashleynmcleod@ufl.edu

Agriculture: General Agriculture

Public opinions of agriculture in southwest Florida

About the Project

Faculty: Joy Rumble
Funded by: Gulf Citrus Growers Association
To assess consumer opinions of agriculture in southwest Florida, PIE Center researchers conducted focus groups and an online survey for the Gulf Citrus Growers Association. The objective of the study was to assess consumer perceptions of new messaging materials in order to develop a campaign promoting agriculture in the Gulf region.

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