Agriculture: General Agriculture

Seeking to understand what information was currently communicated within agricultural awareness campaigns and if these campaigns were successful, the Agriculture Institute of Florida approached the PIE Center about conducting research on agricultural perceptions and messages. Based on an examination of existing agricultural awareness campaigns, AIF planned to test some of the information in focus groups in fall of 2011. To determine content used in existing campaigns, PIE Center researchers performed a content analysis on the websites of agriculture awareness campaigns in all 50 states.