Water: Landscape Irrigation
Using audience segmentation to target water education
About the Project
Faculty: Alexa Lamm, Joy Rumble
Staff:Emmett Martin
Graduate Students: Courtney Owens, Anil Kumar Chaudhary
Funded by: UF/IFAS Center for Landscape Conservation and Ecology
Staff:Emmett Martin
Graduate Students: Courtney Owens, Anil Kumar Chaudhary
Funded by: UF/IFAS Center for Landscape Conservation and Ecology
Partnering with faculty from the UF/IFAS Center for Landscape Conservation and Ecology, PIE Center researchers will survey homeowners living in neighborhoods governed by homeowner associations. Researchers will determine what messages are most effective in inspiring engagement in water conservation behaviors associated with their landscapes, as well as testing audience segmentation techniques to target Extension programming in the future.
