Community: Extension & Education Programs
Branding of Florida Gardens for Life
About the Project
Faculty: Joy Rumble
Staff: Sandra Anderson
Funded by: UF/IFAS Extension and Bok Tower Gardens
Staff: Sandra Anderson
Funded by: UF/IFAS Extension and Bok Tower Gardens
UF/IFAS Extension and Bok Tower Gardens created a program to promote and facilitate school and community gardens. In order to ensure successful branding and marketing, researchers conducted three focus groups with the program’s target audiences.
