Can videos play a role in good landscape management practices?

This study tested the effect of four short videos appealing to environmental values on home irrigation users’ intent to use good irrigation and fertilization practices. The videos were largely ineffective, and there was only a small effect on one of the behaviors within the fertilizer loss treatment group. Implications point to a need for environmental education professionals to develop strategies to address environmental issues fatigue and conduct audience research that informs communications and educational programs. Environmental education professionals should encourage water protection with nonenvironmental appeals, possibly by connecting to personal or social values.