Introduction The Florida Specialty Crop Foundation (FSCF) enlisted the PIE Center to help set the course for its 2011-2014 strategic plan. The PIE Center conducted a strategic planning workshop that included revising the organization’s mission and vision statements,...
Introduction As the Florida Farm Bureau Federation (FFBF) developed a new communications campaign titled “Strong Family Farms: Strengthening Communities. Creating Jobs. Growing the Economy,” the FFBF staff sought to understand and obtain the perceptions of FFBF’s...
Introduction To combat low flower-buying trends among young adults ages 18-25, the PIE Center received a grant from the American Floral Endowment (AFE) to examine what factors significantly influence purchasing and retail shopping behaviors. The PIE Center conducted a...
Introduction The Florida Cattleman and Livestock Journal seeks to inform the members of the Florida Cattlemen’s Association (FCA) about timely and relevant topics in the cattle industry. Because FCA has invested financial and personnel resources into the monthly...
Introduction Seeking to craft Florida agricultural messages in a way to connect with the public, the Agriculture Institute of Florida (AIF) and the PIE Center collaborated on research to gauge the general public’s perception and understanding of commonly used words...
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