Introduction The UF/IFAS Center for Landscape Conservation and Ecology (CLCE) promotes the protection and preservation of Florida’s natural resources through responsible landscape management. Florida’s landscape plays an important role in the state’s economy,...
Introduction The UF/IFAS Center for Landscape Conservation and Ecology (CLCE) promotes the protection and preservation of Florida’s natural resources through responsible landscape management. Florida’s landscape plays an important role in the state’s economy,...
Introduction In order to understand members’ thoughts and perceptions of the Florida Farm Bureau Federation (FFBF) publications, the organization asked the PIE Center to conduct focus groups. FFBF plans to use the results and recommendations to guide potential changes...
Introduction Following recommendations from previous research with the Agriculture Institute of Florida (AIF), the PIE Center tested strategically framed messages about agricultural issues in an effort to determine what works and what doesn’t in agricultural...
Introduction While creating the Florida-specific plant brand Florida Garden Select, the Florida Nursery Growers and Landscape Association (FNGLA) also developed a variety of communication materials. To test the effectiveness of the messages, FNGLA partnered with the...
Introduction In effort to communicate with its audiences effectively, the Florida Sod Growers Cooperative (FSGC) approached the PIE Center with interest in conducting a communications audit. The goal of a communications audit is to identify the strengths and...
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