352-273-2598 ashleynmcleod@ufl.edu

Get on the same page with issue management

Are you meeting your stakeholders’ needs? Are you sure? Issues management aligns an organization’s actions and stakeholder expectations, according to the Issue Management Council. An issue doesn’t have to be tied to a particular crisis or policy. Any time...

Get to know yourself with internal branding

By Caroline Roper When having conversations about organizational branding, it’s easy to talk about the external stuff – company colors, logos and offices. Often left out of the conversation is discussion of a company’s internal brand, or how company employees see...