352-273-2598 ashleynmcleod@ufl.edu

Gulf Safe seafood communications audit

Introduction Following the 2010 Gulf oil spill, the Florida Department of Agriculture and Consumer Services (FDACS) received funding from BP to conduct a marketing campaign aimed at restoring consumer confidence in Gulf-caught seafood. In early 2012, FDACS contacted...

Floridians unaware but supportive of water wars lawsuit

Floridians are largely unaware of a bubbling rivalry between Florida and Georgia away from the gridiron. Late last year, Florida officials a lawsuit against the state of Georgia, continuing what has been dubbed a water war between Alabama, Georgia and Florida. The...

Genetically modified food: Where is it?

While many Floridians don’t plan to purchase genetically modified food, survey results indicate that they may not have the knowledge necessary to act on that intention. The most common genetically modified fruits and vegetables produced at the commercial scale and...