Communication Toolkits

UF/IFAS Center for Public Issues Education (PIE Center) communication toolkits are designed to inform target audiences about specific topics related to agriculture and natural resources. While each toolkit serves a unique purpose, all PIE Center toolkits contain key messages backed by research findings, multimedia content ranging from fact sheets to videos and a detailed communication plan. View and download PIE Center toolkits below.

Key Messages

Multimedia Content

Communication Plan

Residential Fertilizer Use in Florida

Fertilizer ordinances play a key role in educating residents about proper lawn fertilization practices. Many Floridians are unaware of local ordinances and depend on fertilizer packaging to guide their lawn care decisions. This toolkit was developed in partnership with the UF/IFAS Center for Land Use Efficiency (CLUE). The purpose of these materials is to help target audiences communicate fertilizer use and ordinances to the public.

Components: Social media content, issue guides, PowerPoint slides & more

Residential Fertilizer Use in Florida Toolkit

Offshore Aquaculture in Florida

Responsible aquaculture practices can sustainably provide food security and prepare us to meet future protein demands without increasing the pressure on wild-capture fishery resources. This toolkit was developed in partnership with Florida Department of Agriculture and Consumer Services (FDACS) Division of Aquaculture and the National Oceanic and Atmospheric Administration (NOAA) National Centers for Coastal Ocean Science (NCCOS). The purpose of these materials is to educate audiences about aquaculture operations in Florida, potential benefits of responsible offshore aquaculture practices, and how various concerns are being addressed.

Components: Social media content, educational print piece, PowerPoint slides & informational video

Offshore Aquaculture Toolkit

Harmful Algal Blooms

Harmful algal blooms (HABs) pose economic and health risks to Florida communities. This toolkit was created in partnership with Florida Sea Grant to inform audiences about the effects of HABs on humans, animals and the ecosystem.

Components: Social media content, print pieces, PowerPoint slides & informational video

Harmful Algal Blooms toolkit

Mosquito Control

Prevent and Protect resources were created to help local officials communicate to Florida residents about the importance of mosquito control efforts. The Mosquito Control Toolkit was developed to educate the public on topics such as personal responsibility, mosquito-borne illness, economic impacts and application methods. The Emergency Response Toolkit contains information about mosquito control emergency response actions, specifically after a natural disaster or during a disease outbreak.

Components: Social media content, fact sheets & informational video

Mosquito Control toolkit

Emergency Response toolkit

COVID-19 Communication & Extension

The Southeastern Coastal Center for Agricultural Health and Safety (SCCAHS) curated COVID-19 resources for individuals in the agricultural and natural resources sectors. The COVID-19 Vaccine Communication Toolkit was developed to help Extension professionals communicate about the vaccine to rural audiences. The COVID-19 Training Toolkit contains educational materials to support Extension efforts related to COVID-19 health and safety.

Components: Fact sheets, social media content, PowerPoint slides, informational videos and additional resources

VACCINE COMMUNICATION TOOLKIT

COVID-19 EXTENSION TRAINING TOOLKIT