352-273-2598 ashleynmcleod@ufl.edu

Send in the SWOT team

By Caroline Roper After evaluating your organization’s mission and vision, the second part of the strategic planning process is assessing your environment and conducting a SWOT analysis. SWOT stands for Strength, Weakness, Opportunity, and Threat. According to the...

Buying local food: beliefs and impacts

March 2013 What does ‘local food’ mean to consumers? Join this session to learn about one of the first research efforts aimed at better understanding consumers’ food purchasing behaviors and patterns, the economic impacts of local food and consumer...

The power of effective messaging

January 2013 Want to improve your organization’s connection with the public? This webinar explored messaging in the agricultural and natural resources industries. Participants learned basic strategies and examined how they are used, before engaging in an...

Communications planning

December 2012 Ruth Borger, assistant vice president for communications at UF/IFAS, outlined a ten-step process to strategic communications planning, including successful strategies to impact change and focus efforts to generate results. She discussed her office’s...