352-273-2598 ashleynmcleod@ufl.edu

Write press releases to pique interest

By Katie Belton Press releases or public service announcements are an essential element of any public relations strategy. These short, compelling articles detail new information, products, events and other newsworthy items. But great press releases do more than just...

Dos and don’ts of media interviews

By Katie Belton Media interviews can be a positive experience if you are confident and prepared for your interview. Learn to identify what reporters want out of your interview and prepare accordingly. The most important element of your interview is the message you are...

Let’s be real: Is your story newsworthy?

By Katie Belton When trying to obtain news coverage for your organization you need to understand how the media determines if something is newsworthy. What you may consider news is not necessarily what reporters consider to be “newsworthy”. To gain coverage you need to...