352-273-2598 ashleynmcleod@ufl.edu

Colleen K. Porter: Surveys discover how people think, feel

Survey research is based on the idea that the only way to find out about real people is to talk to real people. Surveys collect data about how folks live and what they think across a wide range of issues, including election polling, market research, evaluation of...

Focus groups show Floridians’ interest in agriculture

Residents in southwest Florida hunger for more information about the region’s agriculture, according to research by the UF/IFAS Center for Public Issues Education. Participants in six focus groups in the five-county region said they valued agriculture’s economic,...