352-273-2598 ashleynmcleod@ufl.edu

Floridians conserving water at surprising rate, study shows

More than half of Florida residents share one habit in common when in the bathroom, and it’s not washing hands. Between water-efficient toilets and low-flow showerheads, research shows Floridians are conserving water at a surprising rate. The PIE Center collected data...

Landscaping low on Floridians’ list of water needs

Floridians are more concerned about water availability for recreation and golfing than for use in gardens and lawns, a new PIE Center study shows. PIE Center researcher Alexa Lamm, also an assistant professor of public opinion analysis in the UF/IFAS Department of...

Clean drinking water deemed most important

When it comes to water, clean drinking water is king. Research from the PIE Center shows clean drinking water is the most important concern Floridians have about water. The first installment of the PIE Center’s quarterly public opinion surveys measured residents’...

Water quality trumps quantity in Floridians’ minds

Whether the water is for drinking, swimming or fishing, recent research shows Floridians are more concerned about quality than quantity. The results surprised PIE Center researchers Alexa Lamm and Tracy Irani, who asked state residents to rank the importance of clean...

The power of effective messaging

January 2013 Want to improve your organization’s connection with the public? This webinar explored messaging in the agricultural and natural resources industries. Participants learned basic strategies and examined how they are used, before engaging in an...