I keep reminding myself not long ago I’d be watching TV and wonder why every program kept scrolling that pound sign from my mother’s old rotary phone across the screen attached to some phrase about the shows subject or host. #WalkingDead. #Conan. #OReillyFactor. When...
By Caroline Roper There’s a trend in the United States of “going local,” encouraging consumers to purchase from and support locally owned businesses. This movement has made its way into business models across the country. This trend has a largest impact on the...
By Quisto Settle All employees are brand managers. It’s a simple enough statement but what does it mean? It means your employees are the face of the organization because they interact directly with the public. It means that despite leadership receiving the most...
To increase consumer preference and differentiation of Florida-grown strawberries, PIE Center researchers will conduct focus groups and an online survey to test messaging strategies. PIE Center researchers: Joy Rumble, Quisto Settle Graduate students: Taylor...
July 2013 Media relations is a strategy of working with the news media in order to get out information about an organization’s events and activities in news outlets, local, regional, or national. In this webinar, University of Florida professor Ricky Telg will detail...
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