By Katie Belton Press releases or public service announcements are an essential element of any public relations strategy. These short, compelling articles detail new information, products, events and other newsworthy items. But great press releases do more than just...
By Katie Belton Media interviews can be a positive experience if you are confident and prepared for your interview. Learn to identify what reporters want out of your interview and prepare accordingly. The most important element of your interview is the message you are...
By Katie Belton When trying to obtain news coverage for your organization you need to understand how the media determines if something is newsworthy. What you may consider news is not necessarily what reporters consider to be “newsworthy”. To gain coverage you need to...
When I began my position in the University of Florida’s Institute of Food and Agricultural Sciences three years ago, I was struck by the success the center had already achieved but also by the potential I saw for its future. I knew supporting the PIE Center...
The University of Florida’s Institute of Food and Agricultural Sciences stands at the forefront of the long-term success of agriculture and natural resources in Florida. The PIE Center contributes to this by conducting research that focuses on understanding...
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