352-273-2598 ashleynmcleod@ufl.edu

Communications planning

December 2012 Ruth Borger, assistant vice president for communications at UF/IFAS, outlined a ten-step process to strategic communications planning, including successful strategies to impact change and focus efforts to generate results. She discussed her office’s...

Before the crisis: preparation

Learn the common characteristics that all crises share. Next, you will be introduced to the Crisis Communication Plan Checklist. This checklist has three main parts, each accompanied by industry leader advice. The checklist can help your agency or organization...

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