Introduction Following the 2010 Gulf oil spill, the Florida Department of Agriculture and Consumer Services (FDACS) received funding from BP to conduct a marketing campaign aimed at restoring consumer confidence in Gulf-caught seafood. In early 2012, FDACS contacted...
Introduction The Florida Department of Agriculture and Consumer Services (FDACS) requested that the PIE Center assess targeted consumer perceptions of potential messaging strategies related to the Bureau of Seafood and Aquaculture Marketing’s Gulf Safe seafood...
Introduction The Florida Climate Institute (FCI) is a partnership of six universities. Wanting to focus on climate-related activities within the University of Florida and the surrounding geographical area, UF representatives of FCI contacted the PIE Center about...
Introduction The UF/IFAS Center for Landscape Conservation and Ecology (CLCE) promotes the protection and preservation of Florida’s natural resources through responsible landscape management. Florida’s landscape plays an important role in the state’s economy,...
Introduction The UF/IFAS Center for Landscape Conservation and Ecology (CLCE) promotes the protection and preservation of Florida’s natural resources through responsible landscape management. Florida’s landscape plays an important role in the state’s economy,...
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