Introduction Seeking to understand the perceived benefits and barriers to membership in trade associations, the Florida Pest Management Association (FPMA) asked the PIE Center to assess the perceptions and attitudes of the association’s importance and performance with...
Introduction The Florida Sod Growers Cooperation (FSGC) enlisted the PIE Center to conduct a survey of horticulture Extension agents, master garden coordinators and master gardeners, seeking to measure the perceptions of turf grass. Together, the PIE Center and FSGC...
Introduction While creating the Florida-specific plant brand Florida Garden Select, the Florida Nursery Growers and Landscape Association (FNGLA) also developed a variety of communication materials. To test the effectiveness of the messages, FNGLA partnered with the...
Introduction In effort to communicate with its audiences effectively, the Florida Sod Growers Cooperative (FSGC) approached the PIE Center with interest in conducting a communications audit. The goal of a communications audit is to identify the strengths and...
This two-year project aims to measure the economic impact of Florida’s specialty crop fresh produce industry, identify branding messages that appeal to consumers and enhance use of online networking tools in order to ultimately brand Florida-grown fresh produce...
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