352-273-2598 ashleynmcleod@ufl.edu

Public opinions of immigration reform

May 2013 Watch this session to learn about immigration reform and what it means for agriculture in Florida. Mike Carlton, director of the Labor Relations Division with the Florida Fruit and Vegetable Association, will share his experiences working on this topic at the...

Buying local food: beliefs and impacts

March 2013 What does ‘local food’ mean to consumers? Join this session to learn about one of the first research efforts aimed at better understanding consumers’ food purchasing behaviors and patterns, the economic impacts of local food and consumer...

Public opinion of water issues

February 2013 The groundwater resources that Florida so heavily depends on are being depleted because of high population growth, urban development and the agricultural needs of the state. As one of Florida’s most contentious issues, water conflict is difficult...

The power of effective messaging

January 2013 Want to improve your organization’s connection with the public? This webinar explored messaging in the agricultural and natural resources industries. Participants learned basic strategies and examined how they are used, before engaging in an...

Communications planning

December 2012 Ruth Borger, assistant vice president for communications at UF/IFAS, outlined a ten-step process to strategic communications planning, including successful strategies to impact change and focus efforts to generate results. She discussed her office’s...