By Tom Nordlie | IFAS News Florida sales of local food accounted for $8.3 billion in economic activity for a one-year period during 2011-12, University of Florida researchers have concluded after analyzing a statewide consumer survey. The study is the first of its...
When vying for consumers’ attention and business, personal communication seems to be the small farmers’ best tool. Direct communication with customers, providing great customer service and being approachable are all key factors when interacting with customers, a...
When it comes to local food, consumers’ definitions range from within 10 miles to within United States borders, a recent study by the PIE Center shows. The study showed that Floridians’ flexibility with the concept of local food ranges from a preference for local...
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