352-273-2598 ashleynmcleod@ufl.edu

Gardener perceptions of turf grass

Introduction The Florida Sod Growers Cooperation (FSGC) enlisted the PIE Center to conduct a survey of horticulture Extension agents, master garden coordinators and master gardeners, seeking to measure the perceptions of turf grass. Together, the PIE Center and FSGC...

Testing Florida plant branding messages

Introduction While creating the Florida-specific plant brand Florida Garden Select, the Florida Nursery Growers and Landscape Association (FNGLA) also developed a variety of communication materials. To test the effectiveness of the messages, FNGLA partnered with the...