352-273-2598 ashleynmcleod@ufl.edu

Bryan G. Frenz: Precision agriculture is social

/>Business amateurs and high-level professionals alike are doping on a connectivity phenomenon — social media. Social media is essentially a distance-eliminating steroid for individuals and companies looking to brand a product or seek information about a figurative...

Write press releases to pique interest

By Katie Belton Press releases or public service announcements are an essential element of any public relations strategy. These short, compelling articles detail new information, products, events and other newsworthy items. But great press releases do more than just...

Dos and don’ts of media interviews

By Katie Belton Media interviews can be a positive experience if you are confident and prepared for your interview. Learn to identify what reporters want out of your interview and prepare accordingly. The most important element of your interview is the message you are...