352-273-2598 ashleynmcleod@ufl.edu

Let’s be real: Is your story newsworthy?

By Katie Belton When trying to obtain news coverage for your organization you need to understand how the media determines if something is newsworthy. What you may consider news is not necessarily what reporters consider to be “newsworthy”. To gain coverage you need to...

Strong media relations plan spreads your message

By Katie Belton Establishing and implementing a well-planned media relations strategy can be an important asset for your company or organization. Building a professional and positive relationship with members of the media is a key element in maximizing your coverage....

Strong media relations plan spreads your message

Establishing and implementing a well-planned media relations strategy can be an important asset for your company or organization. Building a professional and positive relationship with members of the media is a key element in maximizing your coverage. Instead of...

PIE Center makes strong showing at national conference

About of the PIE Center team traveled to the Association for Communication Excellence Conference in Indianapolis last week, making the University of Florida the most-represented and active school. The PIE Center alone gave 12 presentations and won two awards in the...