352-273-2598 ashleynmcleod@ufl.edu

Get to know yourself with internal branding

By Caroline Roper When having conversations about organizational branding, it’s easy to talk about the external stuff – company colors, logos and offices. Often left out of the conversation is discussion of a company’s internal brand, or how company employees see...

Sayings from the land grant symposium

“Bricks and Mortar in a Digital Age: The Uncertain Future of Higher Education” capped a yearlong celebration of the 150th anniversary of the Morrill Act, which created land grant universities. Faculty, administrators, students and professionals discussed...

Send in the SWOT team

By Caroline Roper After evaluating your organization’s mission and vision, the second part of the strategic planning process is assessing your environment and conducting a SWOT analysis. SWOT stands for Strength, Weakness, Opportunity, and Threat. According to the...